Jiani Xiao
Brand & Digital Designer

Jiani Xiao
Brand & Digital Designer




Schulte Roth & Zabel

Professional Services, Financial Services
Schulte Roth & Zabel is a law firm with deep specialization in financial services, specifically private capital. They are the leader in the space, the gold standard, a uniquely sophisticated group. Firm focus became the core idea behind the brand. This was all brought to life through a simple yet bold visual identity built to articulate and celebrate their leadership in private capital.

srz.com︎︎︎



















Awards:
Transform Awards: 2024 Gold for Best Visual Identity from the Professional Services Sector (Legal and Accountancy)

Transform Awards:
2024 Silver for Best Rebrand of a Digital Property

Graphic Design USA:
2023 Won for Branding + Identity Programs

ACE Awards:
2024 Silver for Websites with RubyLaw

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